Buying, selling, and investing in Real Estate is business. It is serious business, with long term consequences. It is about the bottom line. It is about numbers, square footage, contract negotiations, and fighting for the best deal possible. It is also a form of art. It is a culmination of details. It is about assessing your opponent and your competition. It is about understanding people’s goals. It is about likes and dislikes and love.

When buying a home, it is about layout and feel and flow. It is about school districts, and amenities, and Walkscores. It is about the intangibles. All the numbers in the world may add up on paper, all the boxes may get checked, but if the property doesn’t touch your heart, it is not home.

When selling, the art comes in the form of marketing and setting the stage. It is about photographs and descriptions that stir the emotions of potential Buyers. It is about communicating to people across the street, across the country, across the seas. It is about getting people through your front door, and once there, allowing them to dream. Your property must be clean, it must be inviting, it must be appealing. It is about light. It is about details. For it is the details that turn good selling prices into great ones.

Investing is about finding the right location at the right price. It is about timing. It is about catering to your demographic and fulfilling the desires of others. It is about vacancy rates and trends. It is about the future.

Success in Real Estate requires in-depth knowledge of markets and statistics, of areas, sub-areas, and comparable properties. It takes a deep understanding of contracts, tough negotiations, and superb gamesmanship. It is about knowing your environment, in all facets.   

I am good at math, and numbers, and understanding the details of a contract. I love amazing photographs, and shiny marketing material, and the psychology of negotiations. These are my strengths. I love seeing my clients happy. I love helping my clients get what they want. I love Real Estate, the business and the form of art.

If you are looking to buy, sell, or invest in Vancouver, do not hesitate to contact me, I would love to discuss what I can do for you.

Bradley Wattum